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Scandinavian style may be known for its minimalist and monochrome aesthetics, but Copenhagen’s fashion scene is here to prove that color is very much alive and well. One of the brightest stars in this vibrant city is influencer Hanna Stefansson, who has a unique ability to mix bold shades in a way that feels fresh and exciting. Her wardrobe is a kaleidoscope of colors, and she’s not afraid to experiment, showing us how to wear color in ways we never thought possible. As one of Copenhagen’s best-dressed women, Hanna is always ahead of the curve, often getting her hands on…

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The Chicest Examples of Influencers Wearing High Street At Who What Wear UK, we’re always ahead of the curve, ready to spot the next big thing before it even hits the shelves. With our keen eye for fashion, we scour Instagram to find the hottest high-street pieces that deserve your attention. Here’s a roundup of some of the most stylish influencers rocking these upcoming trends. 1. ME+EM Oversized Waxed Cotton Country Jacket Image credit: @kimturkington_ Style Notes: This autumn, the classic country jacket made a strong comeback. With bold patch pockets, corduroy trims, and a sleek green hue, this jacket…

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Erica Davies is a fashion blogger who effortlessly captures attention and warmth. Whether it’s her candid, humorous Instagram captions—touching on everything from body image and parenting to finding the perfect pair of jeans—or her distinctive take on personal style, she has an innate ability to connect with her 111k followers. She also has a deep appreciation for the Great British High Street, which makes her style feel accessible to everyone. Her ability to present fashion as something joyful and participatory is truly infectious. With over 15 years of experience in the fashion industry, Davies brings an authoritative voice to her…

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We’re incredibly fortunate in the UK to have access to such a vast and varied selection of affordable fashion. Whether it’s the latest trends from Topshop, timeless Parisian-inspired pieces from & Other Stories, or Zara’s standout shoe collection, the British high street offers incredible options that don’t break the bank. And it seems Instagram influencers are just as enamored with these high-street gems as we are. Despite having access to high-end designer labels, these influencers frequently share their love for budget-friendly finds, proving that you don’t need to spend a fortune to look stylish. Recently, we’ve spotted some amazing head-to-toe…

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What if you could get your hands on the exact pieces your favorite influencers are buying at the moment, rather than waiting for them to post that picture-perfect outfit weeks later? Well, we thought that was a pretty great idea, so we decided to ask one of our absolute favorite Instagram stars, Ellie of Slip Into Style, what’s currently in her shopping basket. Ellie is known for her spot-on style, constantly ahead of the curve when it comes to trends, yet she has this effortless way of making them her own. Whether she’s pairing high street with luxury, vintage with…

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In a world where fashion feels oversaturated and it can be hard to find fresh sources of inspiration, there’s a growing movement of over-50 influencers proving that style isn’t just for the young. They’re challenging the status quo and offering a new narrative—one where women don’t disappear from the public eye after a certain age. This is fashion that transcends generations and speaks to individuality rather than age. These women have the wisdom of experience, knowing what works and what doesn’t. Meanwhile, younger generations are eager for insight into style and self-development, making these influencers the perfect mentors. Now, more…

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At Who What Wear UK, our editors spend an unreasonable amount of time scrolling through Instagram, keeping an eye out for the most stylish feeds. From wedding guest dresses to the latest trainer trends, we’ve got an encyclopedic knowledge of who to follow for fashion inspiration. When it comes to style, we know where to turn—and it’s all about discovering those influencers whose wardrobes never fail to capture our attention. As summer finally begins to show itself, we’ve handpicked the influencers whose warm-weather outfits are absolutely nailing it. These women are masters at bringing effortless elegance and fresh, exciting styling…

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The Role of Bags in Fashion: Where Style Meets Practicality Bags have become much more than mere accessories for carrying our belongings. In the world of fashion, bags are one of the most important pieces that combine both style and functionality. Whether it’s for everyday use or a special occasion, a bag plays a significant role in completing an outfit. But how did bags evolve into style icons, and how should we choose the perfect one? What to Consider When Choosing a Bag When selecting a bag, it’s important to reflect your personal style. Regardless of whether your style is…

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One day at work, I walked into a meeting with four other women, all sporting satin midi skirts. And what was I wearing? A satin midi skirt. Yep, it’s a thing, folks. At first, I wasn’t sure about hopping on the satin skirt train. A while back, it seemed like everyone on Instagram suddenly had to own the leopard print satin skirt from Par Realisation—only for it to be sold out almost immediately. Satin skirts were everywhere, and I wasn’t quite sold. Why? Well, satin clings, and honestly, I wasn’t thrilled about the thought of trying to dodge VPL (Visible…

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Victoria Beckham, now a seasoned New York Fashion Week veteran, exuded a relaxed and upbeat energy backstage after her latest show. Carrying her daughter Harper while speaking with journalists, Victoria shared the creative process behind her new collection. “This season was about taking materials, deconstructing them, then putting them back together,” Victoria explained. “It was about volume and structure, and adding twists.” The collection showcased wool overcoats and dresses with feminine, curved shoulders, along with sweaters and skirts that were draped and rucked, creating a graphic yet sexy silhouette. While Victoria’s signature monochrome was present, the addition of olive, orange,…

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