Victoria Magrath, widely known for her striking ice-blonde hair, sharp sense of style, and vibrant personality, has cemented her place as one of Instagram’s most-followed style icons. Through her award-winning blog, Inthefrow, which captivates an audience of 1.7 million, Victoria has achieved remarkable milestones, including partnerships with global brands like L’Oreal Paris, Hugo Boss Watches, and Ted Baker.
From Academic to Fashion Maven
Victoria’s journey began at the University of Manchester, where she studied fashion and later earned a PhD in Consumer Behaviour for Mobile Fashion Retailing. At just 24, she became a lecturer in Fashion Retailing but soon realized her passion for blogging. What started as a creative outlet quickly turned into a full-time career, prompting her to leave academia behind—a bold decision that paid off.
Now a two-time Beauty Ambassador for L’Oreal Paris, Victoria has collaborated with prestigious brands and even launched her own accessory collection with Strathberry, which sold out within hours.
Glamour UK’s Resident Fashion Columnist
Adding another feather to her cap, Victoria has joined Glamour UK as a fashion columnist. Every fortnight, she will unveil style tips, insider knowledge, and exclusive coverage of the most glamorous events. In her debut column, Victoria offers a behind-the-scenes look at the coveted front row of Fashion Week and shares five little-known facts about the experience.
Life in the Fast Lane
Living in London with her partner Alex, who also doubles as her full-time photographer, Victoria balances a whirlwind life filled with global campaigns and high-profile events. Recently, she found herself in Paris, staying at the opulent Le Meurice hotel after attending the Dior show during Paris Fashion Week (#PFW). Between meetings with L’Oreal and the non-stop schedule of Fashion Month, she offers Glamour readers a glimpse into the world of high fashion.
What Really Happens on the Fashion Week Front Row
- Who Sits Front Row?
The front row (or “Frow”) includes an eclectic mix of buyers, designers, journalists, editors, celebrities, models, and influencers. Yet, landing a seat depends heavily on relationships with the brand, designers, and PR teams. The space is often tight and overcrowded, resulting in attendees being packed shoulder-to-shoulder. - Surprisingly Short Shows
Fashion shows are brief—usually lasting no more than 10 minutes. Attendees quickly snap photos, soak in the atmosphere, and rush to their next destination. For Victoria, this means juggling cameras and capturing every moment before dashing off to the next event.
Through her blog, partnerships, and now her column, Victoria Magrath continues to bring the exclusivity of high fashion closer to her audience, offering not only inspiration but also an authentic look at the industry’s fast-paced and glamorous world.
